Dressed for the displacement

Clothing for the last generation of knowledge workers

The white-collar TAM is $23 trillion.

Shop Drop 1 Follow @whitecollartam Read the $23T Report →
YOUR JOB IS THE USE CASE  ·  ASK ME ABOUT THE $23 TRILLION WHITE COLLAR TAM  ·  PROMPT ENGINEER (FOR NOW)  ·  DRESSED FOR THE DISPLACEMENT  ·  WE'RE NOT REPLACING YOU. WE'RE AUGMENTING YOUR REPLACEMENT.  ·  THE MODEL DOESN'T KNOW IT REPLACED YOU  ·  AGI: THE FINAL HEADCOUNT REDUCTION STRATEGY  ·  I HAVE 47 TABS OPEN AND ONE OF THEM IS MY SEVERANCE CALCULATOR  ·  YOUR JOB IS THE USE CASE  ·  ASK ME ABOUT THE $23 TRILLION WHITE COLLAR TAM  ·  PROMPT ENGINEER (FOR NOW)  ·  DRESSED FOR THE DISPLACEMENT  ·  WE'RE NOT REPLACING YOU. WE'RE AUGMENTING YOUR REPLACEMENT.  ·  THE MODEL DOESN'T KNOW IT REPLACED YOU  ·  AGI: THE FINAL HEADCOUNT REDUCTION STRATEGY  ·  I HAVE 47 TABS OPEN AND ONE OF THEM IS MY SEVERANCE CALCULATOR  · 

Drop 01 — The Classics

your job is the use case
$38
ask me about the $23 trillion white collar TAM
$38
the model doesn't know it replaced you. it doesn't know anything.
$38
I have 47 tabs open and one of them is my severance calculator
$38
prompt engineer (for now)
$38
we're not replacing you. we're augmenting your replacement.
$38
AGI: the final headcount reduction strategy
$38
AGI: capturing the lightcone of all future value
$38
Drop 02
coming soon
Why this exists
Someone pitched us on "reducing headcount to a single API call" in a board meeting.

The deck was beautiful. The font was Inter.
The slide said "efficiency gains."

We didn't start a union. We started a t-shirt company.

This is for everyone who understands exactly what's happening and has decided that looking good while it happens is a valid coping mechanism.
01
The model doesn't know it replaced you. It doesn't know anything. That's the part that keeps us up at night.
02
"Your job is the use case" is both our best-selling shirt and the actual thesis of 40% of YC companies right now.
03
We are not anti-AI. We are very pro-AI. That's exactly the problem. And the brand.
04
100% cotton. Bella+Canvas 3001. Ships worldwide. The robots haven't automated fulfillment yet. (Give it 18 months.)

Research

The $23 Trillion
Disruption

Read Full Report →
$23T
Total market at risk
174.6M
Knowledge workers affected
32M
Jobs displaced by 2035
$7.09T
GDP at risk globally

Highest automation risk

Translators & Interpreters 98%
Bookkeepers & Accounting Clerks 96%
Customer Service Reps 95%
Tax Preparers 94%
Paralegals & Legal Assistants 92%

Sectors most exposed

Finance & Banking $4.2T
Healthcare Admin $3.8T
IT Services & Software $2.9T
Insurance $1.8T
Education Admin $1.6T

Housing exposure

-28%
San Francisco projected home value decline
-22%
San Jose projected decline

The great divergence

+48% corporate profits since 2020
-1% avg compensation since 2024

Key milestone

2030
40% of knowledge tasks automated — mid-case scenario across major economies

12 interactive visualizations · every sector · every country · explore the full report

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